How to enable Synonym search
📖 In this article, we show you how to enable the Synonym search feature in Boost AI Search & Discovery.
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Introduction
You want to help your customers find the product they are looking for, even when the search term they use is not exactly the word in your store data. For example, you want the search to return "maternity pants" when customers submit a query "pregnant pants".
Our app allows you to set up a robust library of synonyms, helping your customers avoid "no results" pages and discover all the relevant product results, no matter what search terms they enter.
Our AI-powered Search add-on goes through your product data and customers' shopping data to analyze and generate relevant synonyms that help boost conversion rates.
Add synonyms
- From the app’s admin, go to Search > Standard Search > Manual Synonyms
- Click + Add new
- In the Search terms field, enter the term that when your customers search for, your search engine will return products with its synonym settings
- In the drop-down of Direction, select one type of synonym based on your needs. Our app has two types of synonyms:
- Bi-direction (Two-way synonyms) with the symbol "<=>": You can use this type when you want the search term to find its synonyms or the other way around. The search term and words in its list of synonyms can be replaced by others. For example, let's say you create a synonym list as "beachwear, swimwear" for "bikini". By applying regular synonyms, a search for "bikini" returns products with "beachwear" and "swimwear", and a search for "swimwear" returns products with "bikini" and "beachwear".
- Uni-direction with the symbol "=>": This type is helpful when you want the search term to find its synonyms, but not the reverse. Let's say you want "smartphone" to find "Samsung" and "iPhone" so that Samsung phones will show up on all "smartphone" searches. However, you do not want the reverse. Searching for "iPhone" should not show all smartphones from other brands.
- In the Synonyms field, enter a comma-separated list of words that should be considered synonyms of the defined search term. One search term can have unlimited synonyms
- [Optional] Check the Suggestion list box if you want our app to automatically copy the search term to our Suggestion Dictionary where you can customize its ranking in the suggested search bar results
When you edit the search term in the Suggestion list, it will not be automatically updated in the Suggestion Dictionary. Please refer to this guide to edit your Suggestion dictionary manually.
- Click Save synonyms
- Click on Test your search to see your changes
💡 Currently, the app’s results display algorithms only scan for synonyms in the data fields, including Product Title, Vendor, Product Type, Product Option, and Tag. To maximize the search optimization, these data fields may be missing a few elements compared to the scanned data fields when you enter keywords directly into the search field.
For example, normally, when you type "bathing suit" in the search bar, the search engine will browse through searchable attributes, including product title, product type, vendor, tag, product options, SKU, barcode, and description.
But now think about designing a set of keywords such as "bikini" <=> "bathing suit", "swimsuit". In this case, when the search query is “bikini”, only the products, collections, pages & blog posts containing the "bathing suit" in Product Title, Vendor, Product Type, Product Option, and Tag show up in the search results.
Edit synonyms
To edit your synonyms from the app's dashboard:
- From the app’s admin, go to Search > Standard Search > Manual Synonyms.
- Click Edit icon.
- Toggle the Status button of any set of synonyms that you want to enable and disable.
- Customize the search terms, the types of synonyms, and the list of synonyms to your liking.
- [Optional] Click on the Delete icon if you want to totally remove it from the app dashboard. Then click Delete.
Import and export synonyms
Tutorial video
This tutorial can help you grasp how you can integrate synonym searching into search solutions.
If you have any questions or need further assistance, please do not hesitate to reach out to our dedicated support team at support@boostcommerce.net.