Create filter tree's best practices

📖 To drive e-commerce success and improve customer experience, an effective filter tree is essential in online shopping. A well-designed filter tree expedites the process of finding products. It increases conversion rates by enabling customers to quickly and easily traverse a variety of product catalogs based on particular criteria, such as price, and size. In the highly competitive online marketplace, having filters specifically tailored to each product category offers relevance, customization, and a competitive advantage. Simply put, a well-designed filter tree is necessary to maximize user pleasure, boost discoverability, and prosper in the dynamic world of digital commerce.

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To create a good filter tree

Choose between 10 and 20 options for your filter tree (maximum of 30 filters). This selection finds the perfect mix, giving consumers a respectable yet sufficient number of possibilities to find the things they are looking for without complicating navigation. It is recommended that store owners take the time to carefully select the filter options and settings for their filter tree to provide customers with a more upscale and convenient browsing experience.


Make sure that the filter options and values cater to your target market and complement your business.


Arrange them based on the importance of your filter option values to boost customer engagement.


Display the product count and automatically hide irrelevant options (where product count = 0). When clients select filter choices, the product count is updated often to ensure their selections are applied, removing alternatives that yield no results. In addition to increasing sales, this real-time update makes for a quick and dynamic filter experience that keeps consumers interested.


Include a "Clear All" section to make it simple to eliminate certain filter options.


Make the desktop and mobile user interfaces and experiences usable and as good as possible.

Horizontal vs. vertical filter tree

Depending on the number of filters in your store and the design of your collection page, decide between a vertical and horizontal filter tree. Both solutions are easy to use, especially with mobile devices. Regardless of the path you choose, make sure the filters are smoothly usable on all screens and devices.

The benefits of a good filter tree

  • A filter tree is the foundation of an online store's navigation and is essential for users who are either actively looking for products or are just browsing. It helps clients locate what they need quickly by acting as a tool for refining search results. In addition to increasing average order revenue and conversion rates, a well-designed filter tree makes online shopping more enjoyable. By showcasing pertinent products and expanding the number of options for purchases, it benefits current customers and draws in new ones.
  • A great UX filter tree greatly increases customer retention and enhances a store's trustworthiness and brand image. Well-known online retailers such as Amazon and Booking.com demonstrate the value of a careful filter navigation system by providing a simple and pleasurable shopping experience through their vast product selections.
  • The accuracy of a well-designed filter tree helps customers save time, which enhances the efficiency and enjoyment of their purchasing experience and eventually builds customer loyalty. On the other hand, a complex filter system can make consumers think that a store is complex, which could make them shop at competitors instead for a more straightforward experience.


If you have any questions or need further assistance, please do not hesitate to reach out to our dedicated support team at support@boostcommerce.net.